Harley-Davidson Newsline for 2/25/11
Harley-Davidson Press Release - Feb 25, 2011

Harley-Davidson motorcycles have long been known for the statements they make about their owners’ unique personal style. At Daytona Bike Week 2011, Harley-Davidson motorcycle owners are invited to enter their customized bikes in the all-new H-D1 Custom Bike Showcase presented by Best Western.

Riders can enter their motorcycles any time during Daytona Bike Week (March 5 to March 12) from 10 a.m. to 4 p.m. at the Harley-Davidson Beach Street location at Riverfront Park.

Winners will be selected daily by a random drawing for a total of eight winners, who each receive two nights lodging at a Best Western Hotel and a $200 H-D gift card. Select bikes from the Showcase will be posted online.

The Bike Showcase is named for H-D1 to celebrate the most comprehensive and personal customization process in the motorcycle industry that provides customers with a variety of tools to design and style their motorcycle. Elements of H-D1 include Parts and Accessory catalogues, can be accessed by clicking on the Bike Builder tool.  Fit Shop, dealer consultation, and the new H-D1 factory customization for the 2011 Sportster 1200 Custom.

Click here for a full schedule of Harley-Davidson Daytona Bike Week activities.

Harley-Davidson Celebrates African American Riders

Throughout history, African Americans have had a defining impact on the culture of motorcycling from William B. Johnson, the first African American Haley-Davidson dealer, to Bessie Stringfield, the first African American female to ride solo cross-country on a Harley-Davidson motorcycle.

This year, Harley-Davidson celebrated the contributions of African Americans to the culture of motorcycling during Black History Month by hosting “Brothers of the Bike,” a one-time exhibit at The 40/40 Club in New York City, featuring archival photos, video, customized motorcycles and the city’s most prominent African American riders, media and influencers. 

Pioneering DJ Grandmaster Flash takes time out from spinning the turntables at 'Brothers of the Bike,' a special celebration co-presented by Harley-Davidson and RIDES Magazine commemorating the achievements of African-American motorcyclists, to pose for photos with fellow DJ's Darryl DMC McDaniels, right, and DJ Clue, Thursday, Feb. 24, 2011 in New York City.  Photo provided by Harley-Davidson Motorcycles