The Super Cub and Love Cub 50 Project
World Honda Press Release - Jul 13, 2009

The Super Cub, Honda’s popular long-selling scooter, marked its 50th anniversary last year since first going on sale in August 1958. Currently manufactured at 16 locations in 15 countries, the Super Cub is sold in 160 countries and regions around the world. It is the world’s best-selling bike, with cumulative sales topping 60 million units in April 2008.

 

Born in Japan, the Super Cub has won fans around the world. On the occasion of its 50th anniversary in August 2008, fans started the Love Cub 50 Project as a way of expressing their appreciation for the bike. Super Cub fans, exhibited over 60 Super Cubs turned into works of art, at the Mori Arts Center Gallery, from June 26 to July 5, 2009.

 

The project helps contribute to society by supporting various UNICEF activities. (Organizer: LLP Love Cub 50 Project. Cooperation: Honda Motor Co., Ltd., Honda Access Corp.)

 

 

At long last, over sixty original design Super Cubs made their debut. All proceeds from the unveiling event and sales of the official guidebook will be donated to UNICEF via the Japan Committee for UNICEF.