Triumph motorcycles to enter Indian market
Triumph Motorcycle Press Release - Jun 29, 2011

Iconic British motorcycle manufacturer Triumph has announced its intention to enter the Indian market. First established in 1902 and now based in Hinckley, Leicestershire, UK, Triumph Motorcycles has in recent years been the fastest growing motorcycle brand in the world.

For many years Triumph has produced a wide range bikes which perfectly blend design, character, charisma and performance. At the heart of Triumph’s philosophy is a commitment to developing truly unique motorcycles that offer a blend of distinctive design, intuitive handling and performance.

The innovation and engineering passion that gave birth to the iconic Bonneville of the 1960s has today created a broad range of bikes suited to all motorcycle riders, including the striking 2.3 liter Rocket III, the unmistakable Speed Triple, the award-winning Daytona 675 supersport machine and the recently launched Tiger 800. Remaining true to their heritage, Triumph combines the very latest design and manufacturing facilities with the character and design flair that has always been associated with the famous swooping badge.

Triumph has appointed Ashish Joshi as its Managing Director for India. Prior to joining Triumph, Ashish was heading the European operations for Royal Enfield and established the company’s business in Europe. He has over 16 years of experience in Asia and Europe.

Commenting on Triumph’s entry to the Indian market Nick Bloor, CEO of Triumph Motorcycles, UK said; “India is a very important motorcycle market and Triumph has assessed it carefully before deciding to step in. We see it as the next step in our global business model. The appointment of Ashish Joshi is a signal of our seriousness about success in India. I wish him the best and look forward to comprehensive growth from the Indian market.”

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First established in 1902 and now based in Hinckley, Leicestershire, Triumph Motorcycles is the largest British-owned automotive manufacturer, producing around 50,000 bikes per year. With an impressive 2011 product portfolio in place, including two brand new adventure bikes, and a strong future model development program in place, Triumph is set to continue to enhance its status in the market place.

Triumph currently employs around 1,200 personnel worldwide and has offices in the UK, America, France, Germany, Italy, Japan, Sweden and Benelux, plus a network of independent distributors.

Triumph has manufacturing facilities in Hinckley, Leicestershire and Chonburi, Thailand.