BMW Motorcycles to offer SIRIUS on model year 2011 Radio Equipped Motorcycle
BMW Motorcycles & Sirius Press Release - Dec 23, 2010

BMW Motorcycles and SIRIUS XM Radio announced that beginning with January 2011 production, BMW Motorcycles will offer SIRIUS as standard equipment on new radio-equipped Model Year 2011 R 1200 RT, K 1600 GT, and K 1600 GTL Touring Motorcycles. 

BMW Motorcycle will include an introductory one-year subscription to the "SIRIUS Everything" package with the purchase of every new radio-equipped RT, GT and GTL Touring Motorcycles produced from January 2011.

"BMW Motorcycle owners expect exceptional performance and our customers seek out the best riding experiences," said Pieter de Waal, Vice President, BMW Motorcycles. "Audio entertainment is one of the pleasures of riding a Touring Motorcycle, and we are very excited to have SIRIUS become standard equipment on our new Touring Motorcycles, providing the perfect soundtrack for the perfect ride."

"BMW Motorcycle sets the standard for high performance and style, and now their customers are able to enjoy the premium audio entertainment experience of SIRIUS," said Steve Cook, Group Vice President and General Manager, Automotive Division, SIRIUS XM Radio. "We are thrilled to provide BMW Motorcycle customers with more than 135 channels of unique, fun, and memorable programming to experience the excitement of the open road."

The "SIRIUS Everything" package delivers more than 135 channels of premier sports, news, talk, entertainment and commercial-free music programming plus traffic and weather information.

All new Model Year 2011 R 1200 RT, K 1600 GT, and K 1600 GTL Touring Motorcycles will include a factory-equipped satellite radio and a one-year introductory subscription to the "SIRIUS Everything" package. After the introductory one-year subscription, the SIRIUS service will be subject to the standard rates. 

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 143 BMW motorcycle retailers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.