Harley-Davidson receives the 2008 M2W Full Circle Award
Maverick - Jun 16, 2008
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In May, Harley-Davidson Motor Company received the 2008 M2W Full Circle Award for taking what they learned at the 2007 Marketing to Women Conference (M2W) and translating it into working campaigns with marked results. The M2W Full Circle Award is given to brands who have best demonstrated how M2W has impacted their marketing to women strategies and campaigns.
Since M2W last year, Harley-Davidson created a Women's Outreach team with a dedicated focus on integrating the women's strategies across the Motor Company. The team worked with several internal stakeholders to launch and execute Get Down to Daytona, a unique video contest highlighting female riders and the importance of their mentors. They also hosted many women's activities at Daytona Bike Week in March 2008, including a ride with hundreds of female Harley riders that raised more than $67,000 for Muscular Dystrophy Association Summer Camps.
Harley-Davidson recently announced the Let Freedom Ring Promotion, which encourages women to learn to ride motorcycles and celebrates women who have a passion for freedom and adventure on two wheels. The promotion awards a ring custom-designed by Karen Davidson for any woman who purchases a new Harley-Davidson or Buell motorcycle and has successfully completed either the Rider's Edge New Rider Course or Skilled Rider Course before October 1, 2008.
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