BMW Motorrad Roadside Assistance iPhone App for BMW Motorcyclists
BMW Motorrad Press Release - Jul 22, 2010

Key features of the new application include:

• Compatibility with any registered BMW Motorrad model in the United States (models from 1981 onward).
• Expedited handling of BMW Motorrad USA Roadside Assistance requests.
• Automatic sharing of GPS location and motorcycle details (color, model, etc.) between the BMW Motorrad USA Roadside Assistance call center and the Motorcycle rider.
• Direct telephone access to BMW contact information, including authorized BMW Motorrad Dealers, BMW Motorrad Customer Relations, and of course BMW Motorrad USA Roadside Assistance. 

“BMW Motorcycle riders appreciate the best technology on their bikes. This App compliments the innovation that is put into every BMW Motorcycle produced.” said Jorge Soriano, BMW Motorcycle Aftersales Manager. 

Simply download the “Motorrad Roadside” App to your iPhone and register your bike. (After downloading the application, BMW Motorrad owners will access a number of custom settings so that their BMW Motorcycle(s) are properly managed in the application.

Currently, up to four BMW Motorcycles may be imported to a single installation of the application. Each bike may be nicknamed, a unique photo may be associated to each bike, and the Vehicle Identification Number and color of each are also stored by the application.

The new "Motorrad Roadside" application is available on iTunes.