Ride to Ride Day...Beat Blue Monday!
MCI Press Release - Jan 14, 2011

According to one equation devised by Dr. Cliff Arnall, a British researcher from Cardiff University, Jan. 17 is 2011’s most depressing day. His formula for this bleak prediction takes into account a mix of factors coming together.  

Bad weather, rising costs, post-Christmas debts, losing grip on New Year resolutions, and going back to work are just some of the reasons that ‘Blue Monday’ has been established as the worst day of the year.

The best way to get over the blues is to have some fun. Motorcyclists know the best way to have fun is to get on a motorcycle. Start your engines!!

Here is how they do it in the United Kingdom…”Get On”

The motorcycle industry, including members of the Motorcycle Industry Association (MCI), is making it easier than ever before to help interested people take their first steps into the world of motorcycling by offering a free one-hour riding experience with a local trainer, that will get you kitted out and ready to go at no expense. Already 21,000 people have booked their ride and we are seeing a growing number of interest from women accounting for 34% of participants.

A dedicated website has been set up to help you search for a local trainer, so CLICK HERE to find out more about life on tow wheels, the “Get On” initiative, and take those first steps. at

Training - For others who are ready to get stuck in or have lapsed or maybe only ever completed the Compulsory Basic Training (CBT), now’s the time to reap the economic and social benefits of a powered two-wheeler and take their next step to completing their test and broadening your motorcycle experience.

Experience – More and more people are enjoying off-road adventures and over land travel experiences on bikes. There is a growing number of companies that provide tours to anywhere any everywhere from Canada to Africa, so for the more experienced rider who wants to see more of the world , now is the time to stop dreaming and start planning.

MCI’s Spokesperson CEO Steve Kenward commented “ You can beat ‘Blue Monday’ by doing something positive to challenge it.

“Motorcycles and scooters are the best way to beat the ongoing credit crunch and turn the daily commute into a joy. Two wheels will let you move through traffic, with ease. Not only that, in London they are exempt from congestion charge and can also use bus lanes, so you will save time and money every day, which is certainly something to smile about”

“If you want to make commuting more fun and economical, start this new year with a new approach, get on a scooter or motorcycle and join the 1.5 million other converts. “