September 3, 2009

Greetings,

Cycle Matters was busy in July and August. Rallies and events have taken us to Nevada, Wyoming, Utah, Montana, New Mexico, South Dakota, Oklahoma, and Colorado. We met many new riders, and based on our observation: motorcycling is alive and well.

At a rally on a recent Saturday morning, one dealer reported selling six new motorcycles before noon. That is good news for the economy and for motorcycling.

On a sad note; Bruce Rossmeyer, owner of 15 motorcycle dealerships from Fort Lauderdale to Boston, died in a motorcycle accident on July 30th on a rural highway in Western Wyoming. Accompanied by five motorcycling buddies, on his way to Sturgis following a dealer show in Denver, Rossmeyer encountered an obstacle much larger than him. This is a reminder to all motorcyclists: Ride Alert... Arrive Alive!

We are happy to report that we are seeing growth in all areas of our business: visitors to our site, new members, enhanced functionality and tools, new advertisers, and motorcycle news and reviews represent some of our growth. All growth is anticipated and results in more resources for motorcyclists and the motorcycling industry.

This newsletter will alert you to some of the things we think you will find interesting. Our visitors are critical to our success. When you see news and information that you like or find helpful, please pass it along to your friends and other riders.

Ride safe,

2009 CYCLE MATTERS DIGITAL BIKE SHOW PRESENTED BY 7EYE

SEND IN A PHOTO OF YOUR BIKE TO WIN!

What could be easier than winning a bike show online?! Check out how you can enter and win cool prizes from 7EYE (formerly Panoptx). We know you love their eyewear. This is an opportunity to win a pair -- FREE! -- With just a photo of your bike.

You can win:

• 1st Place: 1 pair eyeware from the 7EYE Airlock Collection. Airlock seal protection factor of 100 provides maximum eye protection. Value: $219 retail.
• 2nd Place: 1 pair eyeware from the 7EYE Air Dam Collection. Air Dam models protect better than ordinary sunglasses against wind and peripheral glare. Value: $169
• 3rd Place: 1 pair eyeware from the 7EYE Active Lifestyle Collection. Active Lifestyle provide optical grade lenses for times when high performance protection from wind and dust isn’t required. Value: $149

Entries will be accepted through midnight MT on September 31, 2009.

How to Enter:

• Email a single, high-quality photo of your bike to bikeshow [at] cyclematter [dot] com. Read more at cyclematters.com/bikeshow.
• Include your name, home town, email address, and a brief description of your bike: year, make model, and any customizations you wish to highlight, etc.
• Photos must be of the bike only. No people or pets, please.
• Photos must be of YOUR bike, not someone else’s bike.
• Photos must be at least 600 pixels wide, but no larger than 1MB, please.
• Watch for your confirmation email.

Remember to send your entry to us before September 31!

How to Vote:

Voting begins on October 1, 2009. You will receive an email with details on how to vote, how to encourage your friends to vote, and how to track your photo’s standings in the Bike Show.

TIRED OF YOUR OLD SUNGLASSES?

SAVE NOW ON 7EYE (PANOPTX) WIND PROTECTION SUNGLASSES

Each entrant to the digital bike show will receive a 25% discount on any of 7Eye sunglasses. Everybody wins. There are no losers in this contest; only those who fail to enter. Your bike show confirmation email will contain a discount code and instructions. Just use the discount code to purchase your eyewear online directly from 7Eye.

Read more at cyclematters.com/bikeshow. Email a single, high-quality photo of your bike to bikeshow [at] cyclematters [dot] com.

U.S. SPECIAL OPS RESEARCH BENEFITS BIKERS

MICROWIRE TECHNOLOGY A SENSATION IN HEATED CLOTHING

It seems that on a daily basis consumers are bombarded with advertiser’s claims that products are new, improved, revolutionary, amazing, and so on.

Rarely are those items worth the hype... that is until now.

Gerbing’s Microwire technology is NEW this year, premiering in their new G3 and T5 heated gloves. Now it is available in their new Heated Jacket Liner.

GET ON. SIT DOWN. SHUT UP.

EXPANDING PASSENGER NOTIONS OF ACCEPTABLE RIDING BEHAVIOR.

While the above slogan sold on t-shirts in Sturgis is meant to be humorous, there is some truth to it. Too many passengers, sorry ladies, ignore motorcycle riding etiquette, safety rules, and common sense.

I recently had several opportunities to follow other motorcycles, in group riding events, riding two-up. The confusion the female passengers created during the rides was not only shocking, but amazing.

Since when is it the passenger’s responsibility to signal the driver’s intent?

BIKES AND BODIES

JUST A CLICK AWAY

We have thousands of photos from rallies and events. Were you biting a weenie or competing in the slow ride at a rally? Did you enter your bike in a bike show? We might have your picture. Were you on Main Street in Sturgis in a thong? We definitely have your picture.

Reminisce. See if we have candid shots of you having fun. Maybe we have a great shot of your bike or you on your bike. The photos are all there. Enjoy.

THE CONE ZONE

A WOMAN RIDES BETWEEN THE LINES

Watching her ride motorcycle cone patterns, executing tight turns by dipping her bike to the floorboards, completing 20-ft circles and figure eights, one would assume she has been practicing for years. The reality is she just learned these skills three months ago at a precision riding class in Denver, Colorado. The class teaches the same precision riding skills that motor officers use every day.

400%

HAT'S HOW MUCH OUR FACEBOOK FANBASE HAS GROWN!

We welcome all our new Facebook fans. Thank you for becoming part of our community. Please, don’t hesitate to join in on our postings or initiate one of your own. We want to hear from you and invite your feedback. Don’t be bashful.

To those of you who have not yet become fans of Cycle Matters, consider this our invitation. You are missing out on an opportunity to stay connected to the latest news, activities, and feedback from other riders. Think it over. We hope to see you online soon.

DO YOU TWEET?

ANOTHER WAY TO STAY IN-THE-KNOW!

Can’t get enough of us? Join us on Twitter. Follow us where ever we go. Know where we are, what we are doing, and what we are learning throughout the day. Become a Cycle Matters junkie.

BIG IMPRESSIONS. MAKE ONE.

SHIFT INTO HIGH GEAR WITH AN OPTIONAL VALUE PACKAGE!

We have a new way to make your ad stand out. Choose one of our Value Packages. Advertisers who choose a value package get five times as many visits to their ads and sell their items in half the time. Run your ad for additional days. Upload up to 8 photos. Feature your ad on our home page. The choice is yours with one of our new value packages.

GREAT EXPECTATIONS

GET YOUR BUSINESS ONBOARD OUR MARKETPLACE DIRECTORY

Cycle Matters has launched our new Marketplace Directory. We are busy identifying and contacting businesses to create the most comprehensive, informative, online business directory available for motorcyclists. We will settle for nothing short of the best.

Do you have a motorcycle related business: Dealer? Parts and Accessories? Customization? Are you a hotel, conference center, or campground that welcomes motorcyclists? Maybe your organization provides services to motorcyclists, such as motorcycle safety training, motorcycle repairs and maintenance, bike rental, or legal and insurance services. We want you in our directory.

Banner advertising is also available. For directory listing information or banner ad availability, please contact Debby (debby[at]cyclematters[dot]com or 303-661-0880).

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